![]() Using his success with weight loss, drastically improved physical fitness, and better productivity, he developed the Fogg Behavior Model, which is built on motivation, simplification, and the correlation between emotion and habit, and summed up as “behavior happens when motivation and ability and prompt converge at the same time.” He recommends six steps: clarify the aspiration, explore behavior options, match with specific behaviors, start tiny, find a good prompt, and celebrate successes. However, after experiencing burnout, Fogg realized he needed to concentrate on developing his own healthy habits. As a behavioral scientist, he writes, he spent years consulting with companies to create products to help employees and customers live happier, more fulfilled lives. ![]() Fogg ( Persuasive Technology), founder and director of the Behavior Design Lab at Stanford University, shares his myth-breaking and persuasive research on habits and human behavior. ![]()
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